Marketing is complicated, but it follows the same patterns. Learn how to choose the right strategy for your target market and product mix, with proven expertise in early-stage growth.
I've helped dozens of companies for over 10 years develop and execute on go-to-market plans.
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Unique Strategies
No company or target market warrants exactly the same strategy.
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Fast Growth, Limited Funds
Many early-stage companies are in exactly the same position of needing fast growth, but having limited funds.
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Adaptable Approaches
Parts of marketing strategies work for many different companies.
The Lego Approach to Marketing
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Unique Value Proposition
We sit down and get a clear sense of your unique value proposition (positioning).
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Market Landscape Analysis
We focus on what's stopping the market from widespread adoption of your solution (market landscape).
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Target Market Identification
We get clear about who your buyer is and how they make purchase decisions (target market).
Flexible Growth Strategy
Then, we build a plan that allows you to grow quickly, but also, to pivot and test new approaches when one doesn't work.
Challenging Early Stages
The earliest stages of your company are some of the most challenging, even if they're not as complex.
Balancing Act
You're engaged in a balancing act between unifying your limited resources, and not placing all of your eggs in one basket.
Focused Approach
My approach is to give you what you need to get your earliest reference customers, with tactics that allow you to pivot quickly - without burning up a lot of cash.
Two Ways to Work Together
1. DIY Your Approach
For the ultra-bootstrapped, you can pull from my library of proven tactics, and put together an approach that makes sense for your company. Drag and drop your components into pre-set templates. This is the solution made for the non-marketers.
2. Get a Partner
If you have the team and resources to execute, then get my help in developing a plan and handling setup and reporting. Go-to-market requires a lot of technology configuration and reporting, and I'll help bridge that gap, while providing biweekly calls to keep your team on track.
DIY Approach Details
Library of Proven Tactics
Access a comprehensive collection of marketing strategies and tactics that have been tested and proven effective across various industries and company sizes.
Customizable Templates
Utilize pre-set templates that allow you to easily organize and implement your chosen tactics, ensuring a cohesive and effective marketing strategy.
Non-Marketer Friendly
The DIY approach is designed to be accessible and easy to use, even for those without extensive marketing experience, making it ideal for bootstrapped startups and small businesses.
Partner Approach Benefits
Personalized Plan Development
Get expert help in crafting a tailored go-to-market strategy that aligns with your company's unique goals and resources.
Technology Setup
Receive assistance with configuring the necessary marketing technology tools to execute your strategy effectively.
Comprehensive Reporting
Benefit from detailed reporting and analytics to track the progress and success of your marketing efforts.
Biweekly Check-ins
Stay on track with regular calls to review progress, address challenges, and make necessary adjustments to your strategy.
Why Choose This Approach?
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Proven Expertise
Leverage over 10 years of experience in developing successful go-to-market plans for dozens of companies.
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Flexible Solutions
Choose between DIY and partner approaches to fit your company's needs and resources.
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Rapid Growth
Implement strategies designed for fast growth while efficiently managing limited funds.
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Adaptable Tactics
Utilize a modular approach that allows for quick pivots and testing of new strategies as needed.